Gilead’s 2018 Year in Review
Our agency, WE, was approached to help Gilead reimagine how they would present their annual review for 2018. Gilead requested that it be more of an entire brand experience, inspiring their employees and investors, welcoming a new CEO, and providing direction and guidance throughout the company as they were having to navigate some unsavory public scrutiny regarding pricing and patent control. They desired more storytelling and less stock content. They aimed for a more digital approach rather than an academic one. They yearned for a campaign that employees could take pride in and that would inspire investors.
Client
Gilead
Agency
WE Communications
Role
Art Director
Lead Designer
Scope of Services
Strategy
Publication Design
Web Design
Identity
Campaign
Gilead is a research-based biopharmaceutical company focused on the discovery, development, and commercialization of innovative medicines.
Gilead has led and continues to define the way the world thinks about treating and preventing HIV through innovative therapies and pharmaceuticals. Their medicines have curbed the transmission rates of HIV in the U.S. so drastically that by 2020, 70% of the population living with HIV will be over the age of 50. Ten years ago—or even five—that would have been unimaginable.
They're the most philanthropic company in the U.S. in terms of cash, contributing $440M annually. Few companies are as socially conscious or prolific as Gilead. This commitment to widening access to treatment, providing training programs, and working towards bridging socioeconomic healthcare barriers shows no signs of abating. We’re honored to work with a company that’s doing such meaningful work.
Concept
Deliverables
“There are a couple of things about this project that I find especially inspiring. For one, the work demonstrates the evolution of some of our very best capabilities as an agency. Most of all, it’s a beautiful example of brand storytelling that provides a compelling ‘why’ behind ‘what’ Gilead does.”
We Believe
There were a lot of changes taking place at Gilead, and this campaign was the beacon that would lead the way—guiding employees, investors, scientists, and even the patients—a beacon of belief. We held a mirror up to the organization, and what reflected back was an amazing mixture of people and passionate belief. We unearthed stories to share, values to highlight, meaningful moments to remember, and future goals to work toward.
We created multiple 120+ page hard cover printed reports as well as downloadable versions which are optimized for mobile and desktop reading.
Digital
We delivered a robust digital experience containing a variety of multimedia feature stories—all of which contain in-person video interviews, on-location footage, voice-over narration, motion graphics, and a calendar of social content ready for distribution.
