A safe haven from stigma

The creation of Haven Cannabis Spa was a textbook example of our entire brand creation process at Wick & Mortar. During this time, the legalized cannabis industry was still in its infancy, and business owners were desperately trying to find ways to get in on the ground floor. Our client came to us with the idea of creating a place, similar to a lounge, that would elevate the industry's perception of cannabis by elevating the accompanying lifestyle with which it was often associated.

After collaborating with our team and gaining a clearer understanding of the business goals, we progressed from the original idea of a lounge experience to something more akin to a spa. We created a brand that positioned cannabis as a lifestyle supplement rather than a lifestyle change—simultaneously highlighting some of the less explored products and niche interests of the cannabis industry.